The Guild of Misrule’s immersive adaptation The Great Gatsby is still going strong a year for very good reasons. Far more than a novelty, it’s an outstanding theatrical experience unlike anything else you’ll see.
Like any festival, the Vault Festival has its share of hits and misses, but you’ll struggle to name a bigger hit than The Great Gatsby. For six weeks in 2017, the already eclectic crowd was joined by an assortment of dashing chaps and jitterbugs queuing for an immersive production of F. Scott Fitzgerald’s classic. With the entire run selling out weeks ahead, it was soon back by popular demand for one month only in June. Then one month turned into another month, then the rest of 2017, and now it’s still running whilst Vault 2018 goes on.
It’s not too surprising that a production like this is running for long, especially in London where there’s a market for just about every niche imaginable. (And come on, who doesn’t want to join a hedonistic 1920s party in their favourite jitterbug dress?) What is surprising is just how immersive this is. Usually “immersive” theatre is a promenade performance, maybe a bit of audience interaction, but without these bells and whistles it’s still structurally a conventional play. The Guild of Misrule’s adaptation, however, is so much more.