This is an article I’ve been thinking of writing for some time, but with a few comments lately about the ethics of reviewing, it’s spurred me into action. This is primarily aimed at my own reviews – however, most of what I say will will usually apply to other reviews too.
When I started this blog off, I never expected bad reviews to be an issue. Being a performer myself, I wasn’t comfortable with badmouthing fellow performers, so I used the tagline “review of stuff that’s good” and adopted a principle of only reviewing things I liked, similar to FringeReview’s policy (who, incidentally, also prefer reviewers to be performers themselves). However, what was a simple policy in theory has turned out to be more complicated in practice, especially after I started getting invited to reviews at the Edinburgh Fringe. One thing I quickly learned is that most people prefer a middling review to no review at all – some people like constructive feedback, some people want reviews on the record as evidence that they’re out there. And when you’ve got a ticket for free, it’s harder to justify writing nothing in return.
So the principle I operate on now is that I write a review if I can either say something good or say something helpful, or both. Only a small number of plays I see are neither of those. Nevertheless, there is the old saying of “There’s nothing so damning as faint praise”, and if a review showing mild enthusiasm for certain aspects is next to a review praising another play in every way possible, I can see why it might be a disappointment. The only way I can see of avoiding this would be to be equally positive about everything I see. But I don’t think I would be doing anybody any favours if I did this. Once people cotton on to fact you say everything is awesome, praise becomes worthless, whether or not it was earned.
It’s never easy to predict how people will react – some people have been thankful over reviews I thought was only lukewarm, and other people have seemed disappointed even when I thought my review was quite good. But whatever your reason is, if my review was less than you were hoping for, this article is for you. This article is also for anyone who gets a less-than-enthusiastic review from anybody else. The short answer often given is that it’s only one person’s opinion, and that is correct. But looking a bit deeper, what does that mean for you? Continue reading